When you are branding and marketing your business online, on social media, and through specific networks such as Twitter Inc., Facebook, LinkedIn, Google, Instagram etc., you will want to offer your potential customers something of real value. One of the perhaps most important questions to ask yourself when branding and marketing your business online is, how do you differentiate from others? What makes your business so special, unique and valuable that customers would want to buy from you, not only once, but hopefully become loyal clients who buy from your company on a regular basis, and who even become your brand ambassadors, people who love your brand so much that they are in fact more than willing to share your brand story with others.
There are several possible ways of differentiation. These are also called the 7P´s or the marketing mix: PRODUCT, PLACE, PRICE, PHYSICAL ENVIRONMENT, PROMOTION, PEOPLE, and, PROCESS. Which one of these do you think is the most important, and why?
If you are an engineer, you will perhaps say that the product is the most important. To some extent, this may be the case. Yet, you can have the best product(s) available on the entire market, but if you fail doing anything else but creating products, it will not get you very far in your efforts to actually make a single sale. Your business will have to promote the products/services. And, find a place and a physical environment to do so.
With online business transactions booming and growing year by year, what would be a better place to promote your products and services than online? If you want your slice of the huge cake, start planning and executing your online marketing strategy now. You will need not only a business website to promote your brand, but also a presence in at least some carefully chosen social media sites, including Twitter Inc., LinkedIn, Facebook, YouTube and Instagram. You will also have to learn how to approach people who will become your customers, or create an inbound marketing strategy that will pull the right people to your brand. All of this requires for your business to implement the right process, and to the right prices.
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If you personally are/your business is on social media, you simply cannot afford not being present on Twitter Inc., which has been among the top 10 most visited websites for years already. In fact, there is not one business in the world that could not benefit from being on social media!
In Twitter Branding & Marketing 2018 you will learn how to become a Twitter Power-User, including the many benefits of your business being on Twitter. Don´t miss the opportunity to download my FREE OF CHARGE, step-by-step guide to becoming a Twitter Power-User! Make sure to share my personal Twitter tips with friends, family & your networks too. Yours sincerely, Anne-Maria Yritys
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Take a step further to create YOUR online business. Learn more about the many benefits of how to create a beautiful website with WordPress.com and how to monetize your blog/website: